Leo Burnett, a marketing executive who made great ads such as the Marlboro Man, once said, “Advertising is the capability to sense, interpret…to put the heart throbs of the business into type, paper and ink.” Marketing or advertising should always be part of any growing business because it is an ideal way of telling prospective customers that the business or product exists. However, industries differ in standards how they budget their sales dollar. When we were starting our business in Fall of 1998, I spoke to some Small Business Administration (SBA) consultant, who recommended investing at least 3-5% of our annual revenue back into advertising, and more as we have aggressive competition. If you’re a small business operator like me, who’s looking for the best inexpensive method to market your product, how about checking out the effects of placing a part of profits dollar in candy wrappers?
Since marketing candy wrappers is easy and cheap, it wouldn’t result in a big dent inside your budget dollars. For under $2.00 each, including the candy, you will get started rich in quality color wrappers. Handing out this wrapped sweets for your prospective clients instead of or together with your business card will give you an advantage as possible use a limited-time promotion or other call to action advertising about the wrapper to increase impulse or point of sale purchases if you are in retail. Also remember that you’re the one regulating the number of wrappers you hand out and how often you handout your message. One of our clients used candy wrapper marketing when he took part in a trade show, and that he was thrilled as attendees would come up to his booth for the candy bar. He couldn’t believe how effective it was because it became a hit with the attendees as well as the exhibitors themselves.
Candy wrappers can also promote a proper positive image as it can certainly help correct a gossip or false report or help promote an underlying cause or event. Since candy wrapper marketing is a simple process, you are able to launch your campaign earlier than you’d with lots of other marketing programs, hence spreading this news is a lot faster and sweeter. Four years ago, a furniture company was rumored to be going under, plus they promoted a sales event having a wrapped chocolate with certain prizes at the back of the wrapper to entice more customers to go to their store. I had been one of those customers who visited their store on a weekend to purchase a settee throw. Lo and behold, I won a recliner from that event and so i went home with my sofa throw and a matching recliner with a big smile on my face because it was my very first time to win in a raffle or perhaps a contest.
Get business prospects to remember you with candy wrapper marketing. Candy wrappers usually work best when the message is brief and also to the point. This is like putting your message in a bill board but in an opportune and more personal form. You’re assured that your candy bar would get saved or forwarded to others immediately compared to some items with logo. How can someone throw away chocolates? Attending conferences in the past, I’ve had my share of those logoed items – from pens, frames, shirts, mini-flashlights, mugs, and stuffed toys, which often ended up during my drawer or closet, then eventually donated to Goodwill or Salvation Army. But chocolates – I keep them until I recieve that sweet urge, which happens after eating meals or I share them so I won’t feel responsible for the additional calories.
You may also market with candy wrappers to create traffic. Continuous visitors are the initial step toward growth of your base of buyers which often leads to sales increase – this only denotes that the more and more people who contact you, the more possibilities you are making to close a deal. Candy wrappers multiply traffic themselves through additional word of mouth conversations hence your message gets discussed. Imagine a wedding favor that you have received. There was a time in my life that I looked forward to wedding favors handed like a “thank you for sharing in this wonderful occasion.” This is like the dessert that I’m anticipating therefore it gets frustrating when I’m handed with a tacky souvenir figurine. For me, wedding mementos makes or breaks the marriage party. Sweets can not be tacky they’re always yummy so you can’t go wrong together except if you have an allergic reaction to chocolates or else you have diabetes.
Continuous marketing strengthens your image in the commercial place. Browse around you – you will find billboards, print ads and tv commercials bombarding us with information about products – companies want consumers to remember their products. When you think of a thirst quenching drink, which product remember being endorsed? Is it Doctor Pepper or Pepsi or Mountain Dew? Almost everyone is really a walking advertisement of something. Shirts might have the designers name plastered in-front, some discreetly plus some loudly. This proves you need to continuously allow the consumers remember your products or services. Candy wrappers can help you to be remembered since your message is within your prospect’s face, quite literally. Your message is right in the wrapper when the prospect accumulates the candy – not hidden within an envelope or perhaps a magazine. Candy wrappers are ready to read, as well as people who usually throws out other types of marketing without opening them, would want to eat the chocolate, and in order for them to arrive at the chocolate, they have to unwrap them. As individuals are curious anyway, they would browse the wrapper before throwing them away — or they may keep them as they love the design or they would like to keep your information for future reference. For reasons uknown your prospect might have, the important one is they have read your message.
Advertise with candy wrappers to obtain your share of economic or lose it towards the businesses that do. You’ve got to market as the competition isn’t quitting anytime. Candy wrappers conceal your marketing from competitors since many advertising uses media where your competition hear or see what you’re doing, then copy your marketing strategy. Candy wrapper marketing is much more personal – only you and your prospects are aware of what you’re doing. It’s the rifle approach as you’ve a particular target or goal in your mind. Candy wrapper marketing can function for just about any business as it can produce the buzz so that your business is remembered.
Candy wrapper marketing is the greatest kept secret of modern marketing because it produces the effects that any company may wish to have to generate more sales to allow them to grow their business. You should keep in mind that candy wrapper marketing is simple and inexpensive; it may promote an optimistic healthy image; it can get business prospects to remember you; it can generate traffic amongst others, as well as continuous marketing can strengthen your image in the commercial place. Marketing people always say advertise, advertise, advertise! Candy wrapper marketing is one way to market to get your share of economic or lose it towards the companies that do. Noel Peebles, an effective businessman and author, quoted “You can have the very best service or product in the world, but when people don’t buy – it’s worthless. So in reality, regardless how wonderful your new service or product is. The actual real question is – will they buy it?” Before they buy it, people or consumers need to know about it and this why candy wrapper marketing works!
For more than Ten years, Sweet Wrappings has worked with 100′s of firms that have found the key to reach more customers having a minimal marketing investment. Personalized wrapped Hershey candy bars create a unique advertising tool that’s a real ice breaker for business meetings, industry events and gala corporate events. Meetings and presentations are often dry and boring. Every trade event, there are hundreds (and often thousands) of exhibitors vying for attention. But imagine starting out a meeting handing out professionally wrapped candy bars in which the wrapper carries your company logo, a customized greeting, and the meeting agenda or special is printed within the wrapper! Instant impact, Sweet! Sweet Wrappings has been transforming client’s great ideas into highly effective candy wrappers which are fun, unique, and versatile – cost-effective, affordable and simple to use since 1999. Any design any event, effective with any business.
